markbustamonte.com http://markbustamonte.com Digital Marketing Strategies Thu, 06 Dec 2018 17:37:22 +0000 en hourly 1 https://wordpress.org/?v=5.3.2 Seven Steps to Becoming a World-Class Recruiting Machine in Network Marketing http://markbustamonte.com/attraction-marketing/seven-steps-to-becoming-a-world-class-recruiting-machine-in-network-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=seven-steps-to-becoming-a-world-class-recruiting-machine-in-network-marketing http://markbustamonte.com/attraction-marketing/seven-steps-to-becoming-a-world-class-recruiting-machine-in-network-marketing/#respond Sat, 24 Nov 2018 17:50:37 +0000 http://markbustamonte.com/?p=152 Let’s face it, in network marketing, recruiting is an art! And just like any other art, you have to hone your skills to become a true artist. So, let me ask you a question… How would it impact your business if you became an absolute recruiting MACHINE? Dramatically for the better, right? Because whether you’re […]

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Let’s face it, in network marketing, recruiting is an art!

And just like any other art, you have to hone your skills to become a true artist.

So, let me ask you a question…

How would it impact your business if you became an absolute recruiting MACHINE?

Dramatically for the better, right?

Because whether you’re building your network marketing team or promoting an affiliate marketing opportunity, recruiting makes all the difference in your earning power.

Unfortunately though, most business owners get recruiting all wrong by putting their personal interests first.

So to improve your results, here’s the mindset shift you must make…

Becoming an effective recruiter means putting your prospect’s interests first

For example, I recently spoke with a woman who’s building a massive team in her network marketing company.

So guess what—she’s happy where she is, and isn’t looking to switch companies.

Thus, she’s definitely not a fit for my team.

But, here’s where the plot thickens: she’s losing distributors left and right.

Her business wasn’t growing and she was getting burnt out.

So, I was happy to enroll her in Elite Marketing Pro and show her how attraction marketing can revolutionize her business.

That’s what she needed, based on her situation, and I was able to point her in a direction which would help her grow.

That’s the real key: effective recruiting requires a mindset of SERVICE.

And when you’ve got the skills to lead people towards the best choice for THEM, that’s when you’ll notice your own results heading towards the stratosphere.

So to get you heading in the right direction, here are seven steps that’ll help you become a value-providing, recruiting machine!

Network Marketing Recruiting

First you’ve got to proactively decide to become a world class recruiter.

Now, what would you have to do to make that happen – to become a world class recruiter?

Simple.

The only way to become a master, world-class recruiter is to BE one.

Just be.

Cultivate and nurture the unshakable belief that you’re doing the right thing.

Believe in what you’re doing and the value you’re providing.

Believe so totally in what you’re doing it’s part of who you are.

There’s no substitute for rock-solid belief.

Have you ever felt that when you’re talking to somebody about joining your business or opportunity, they’re doing you a favor?

Have you ever thought that for you to be successful, somebody had to join your team?

I know I have.

Well, here’s the thing: that’s a disempowering mindset.

If you think people are doing you a favor by listening to your pitch or signing up, any sharing you do comes off as desperate, needy, and weak.

And people will pick up on that neediness.

Here’s the reality…

Your business will not be a fit for everybody

And that’s okay!

That’s really okay; you don’t need to be the answer to everybody’s problems, needs, or issues.

You just need to find your own people – the ones who are actively looking for what you have to offer.

You’re actually doing them a favor.

When you’re having the conversation, you’re discovering the other person’s source of pain.

You’re finding out what isn’t working for them and you’re exploring the possibility of solutions.

You are solving their problems!

If you can approach people from the place where you are actually providing value, then they’ll ask you about your product or services.

Thus, you can educate those people without having them feel like they’re doing you a favor.

The best recruiters I know collect friends.

They connect with people on a personal level. They add to their friends list on Facebook.

They build relationships.

They add friends to enrich their lives…to express and expand on their purpose.

Once you’ve built relationships, then you can promote your stuff.

Just be professional about it.

Listen, this business isn’t only about making money

It’s about building relationships.

That’s what master recruiters do.

Now, the woman I mentioned earlier is really happy in her company, so she’s not a great fit for mine.

She’s very experienced at what she does—she’s been a network marketer for over 25 years, so she knows what she’s doing.

But she’s seeing her team go backward because of social media, and she’s looking for a solution for that problem.

She wants to learn how to build her business on social media, without resorting to the “Join Me Nows” and all the spammy posts you sometimes find there.

She wants to find a professional way to build her existing business.

As I developed our Facebook relationship, I gave her a link to Elite Marketing Pro’s Online Recruiting Bootcamp.

I shared with her how attraction marketing has changed the way I operate in my business, how I do things differently than I used to.

Over the last several months, we’ve built a REAL relationship

Maybe she stays in her company – and maybe I stay in mine.

And that’s okay.

Maybe at some point her feelings about her current company will change.

Maybe she’ll see me doing something that she would like to do.

Maybe she’ll decide to move to my company.

Get excited about building authentic relationships with people.

You’re not an opportunist – don’t use people.

It’s not about just getting them on your team.

Your job is to help people and provide value.

Serving others is where fulfillment comes from in your business

Not only is feeling fulfilled a great way to feel – it’s how the money shows up.

I’m not talking about time management.

You can’t manage time. Nobody can manage time.

The only thing you can manage is yourself in the time you have available to you.

That’s why you want to develop strong daily habits.

Your positive daily habits should include speaking with people to moving your business forward – either by building relationships or exploring the possibilities of enrolling them on your team.

Now, you can be authentic.

You can have conversations without thinking about your pocketbook

Another positive daily habit is devoting time to your own personal development.

Every day, I read at least 10 pages in a personal development book.

I like to listen to positive things while I get dressed, wash the dishes, or do chores like making my bed.

Make sure that your positive daily habits include money-making activities.

Make those habits part of your daily “mode of operation.”

If you don’t have one, create a “daily mode of operation.”

Make sure that you do something every single day that moves your business forward, even when everything falls apart.

Here’s what I do daily…

  • Talk to three new people, and
  • Follow up with three new people

Here’s what I do weekly…

  • Do three Facebook lives
  • Email my list at least once

Always be ready to enroll somebody.

Make sure you have whatever you need right where you can get at it: links, documents, and so on.

That way, when you’re speaking with someone online you can just pull it up and pop it into the conversation

That way, you’re not wasting anybody’s time.

You can follow up by sending them the links in an email, and do whatever you need to do to get them in.

Just be prepared for an opportunity to show up for you to enroll somebody.

Enthusiasm is infectious, and it’s very difficult to overdo.

While you don’t want to be one of those crazy, “Ah, I’m all into you, you need to enroll in my business” people, you need to be excited.

Get excited about what you’re doing.

Get excited about serving others.

Get excited about enrolling people in whatever it is you’re doing, regardless of whether it’s affiliate or networking marketing.

I realize that sometimes we can fall into a slump, thinking, “Oh, my gosh, nothing is working.”

When that happens, you are in a state of judgement – not evaluation.

If you’re there, and you’re thinking…

“Nothing is working. I’m working my tail off. Things are just not showing up the way I want them to show up, my business isn’t growing the way I want it to grow.”

That is all judgment; it’s counterproductive.

Snap out of it!

Step back, take a look at your business, take a look at what you’re doing, and evaluate where you are, what you’re doing, and start moving forward.

Maintain your enthusiasm.

Now, the last tip, this one is probably the most important…

You will never serve the world by thinking small.

So challenge yourself to do more.

Think BIG.

Allow yourself to have bursts of energies – to break through.

Create recruiting frenzies.

Dedicate spots in your calendar to purposely fill with people you’re recruiting.

Now, if you get to those spots in your calendar and you don’t have anybody to talk to, what do you think you should probably do?

Whenever it happens to me, I shift into the, “I need to talk to more people” mode.

That means I work at building more relationships, authentically connecting with people.

Find a pain. Find a need.

Be intentional and deliberate about your recruiting

When you find spots on your calendar that aren’t filled by people that you’re recruiting, you can shift.

You can talk to more people and you’ll fill your pipeline.

I recommend a great book: The Slight Edge, by Jeff Olson.

If you haven’t read it yet, get it. Read it

In it, Olson advises you talk to people every day.

And think about it: if you just talk to three people a day, by the end of the month, that’s a lot of people.

If you want to up your game, talk to 10 people a day. By the end of the month, you’ll have talked to 300 people.

Do you think there might be some people among those 300 that you could add to your affiliate company, or sell a book to, or upgrade to VIP, or even enroll on your team?

If you commit to it and follow these seven tips, it’s entirely possible – if not downright likely – that you can turn yourself into the kind of recruiting machine you’ve always wanted to be.

If you’d like to learn more about developing the skills of a master recruiter…

Then I strongly recommend getting access to Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp and learn all about about the specific tools and techniques we use to connect with prospects online.

These methods allow you to attract a steady, endless stream of highly qualified leads who are looking for exactly what you have to offer so you’ll never have to chase, annoy, pester, or beg anybody to take a look at your business – they’ll come to you!

So if you’re ready to get started…

Click here to access our 10-Day Online Recruiting Bootcamp today!

Article credit EMP Super Affiliate, Brandy Shaver

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3 Tips to Supercharge Your Sales Through Smarter Storytelling http://markbustamonte.com/traffic/3-tips-to-supercharge-your-sales-through-smarter-storytelling/?utm_source=rss&utm_medium=rss&utm_campaign=3-tips-to-supercharge-your-sales-through-smarter-storytelling http://markbustamonte.com/traffic/3-tips-to-supercharge-your-sales-through-smarter-storytelling/#respond Thu, 22 Nov 2018 20:25:52 +0000 http://markbustamonte.com/?p=140 In this article Andrew Draughon Director of Content for Elite Marketing Pro talks about how you can Supercharge Your Sales Through Smarter Storytelling. Stop me if you’ve heard this one before… “Facts tell; stories sell.” Rolls right off the tongue, doesn’t it? It’s true, though. That said, there’s a problem with the implied “but” in “Facts […]

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In this article Andrew Draughon Director of Content for Elite Marketing Pro talks about how you can Supercharge Your Sales Through Smarter Storytelling.

Stop me if you’ve heard this one before…

“Facts tell; stories sell.”

Rolls right off the tongue, doesn’t it?

It’s true, though.

That said, there’s a problem with the implied “but” in “Facts tell, but stories sell,” as it implies a negation of the importance of facts when it comes to persuasion.

Fact is…

Marketing isn’t a zero-sum game when it comes to facts and stories

You can use both facts and Smarter Storytelling.

In fact, you NEED to, if you want to maximize your bottom line.

Reality check: we live in a society of skeptical consumers.

So while we certainly might appreciate the occasional sentimental commercial, we also want to make sure we aren’t buying out of sheer emotion.

We want to see some PROOF before making any sort of decision, big or small.

Thus, when you combine the timeless art of storytelling with hard facts, you basically get the best of both worlds when it comes time to push your prospects’ buttons.

  • Want to win over people that buy with their hearts? Check!
  • Want to convince those diligent buyers who do their homework before making a purchase? Done and done!

The art of appealing to logic and emotion is a subtle one, but it’s crazy effective once you figure it out.

And in this post, you’re going to learn exactly how to do that.

You don’t need to be a master storyteller or statistician, either.

All you need to start?

Get your facts straight.

Face the facts: marketing by the numbers works!

Smarter StorytellingWe’ve talked time and time again about the connection between storytelling and sales.

How to Turbocharge Your Sales Through the Art & Science of Storytelling

How to Use Stories to Sell and Recruit

What’s often overlooked is how numbers can tell a compelling tale of their own, though.

So if you want to increase your revenue, one of the quickest ways is to start getting specific!

What do I mean, specific?

Simply put, our brains are weird.

There are countless examples of how moving around a few digits here and there influences our buying behavior.

This rings true whether we’re talking about ad copy, pricing, or testimonials.

For example, there’s a reason why you see price points at $197 and $499, instead of $200 and $500, respectively.

It’s not an accident…

We have an intrinsic fascination with odd-numbered offers versus rounded ones

Logically, we know exactly what’s going on.

Despite that, pricing “by the nines” was proven to result in nearly 25% more sales in a study conducted by professors affiliated with MIT and the University of Chicago and published in the journal, Quantitative Marketing and Economics.

A few years back there was a fascinating study that really drives this point home.

Columbia Business School Psychologist Malia Mason and her colleagues wanted to study how numbers impacted the process of negotiating a sale.

Her team’s hypothesis?

You could improve the result of your negotiations by honing in on a specific number.

In the study, participants took up the roles of buyers and sellers of a fictitious used car.

In each case, the participants acting as sellers received one of three offers:

  1. $2,000,
  2. $1,865 or
  3. $2135.

After receiving the opening offer, the sellers then responded with their counteroffers.

The findings were fascinating, as the precise counteroffers were much more generous, staying within 10% and 15% of the original offer.

On the flip side, the rounded offer wounded up being much less generous, a whopping 23% away from the original!

Crazy, right?

Why specifics work for business

Why does this work, though? Is it as simple as our brains working against us?

Not exactly.

With a specific price point, there’s the implication of some sort of story behind it.

In other words, it seems like someone put actual thought into calculating their price point, instead of just pulling it out of thin air.

Think about how this applies to talking about your positive result in terms of traffic or revenue.

If I told you that we ran a single ad campaign that netted $141,246.30 in sales, against an ad spend of $9,524.90, for a whopping ROI of 1381% over 6 months, you’d be probably be inclined to believe me, right?

(Oh, and that’s totally true, by the way.)

You see, providing specific numbers, data, or stats is a subtle but effective way to gain someone’s trust.

And behind every business there’s tons of data, and the more often you can incorporate those stats into marketing your business’ story, the better.

Before we do that, though, we need to talk about the big picture of storytelling.

Do stories actually sell?

Now, if you are a skeptic yourself when it comes to storytelling, I don’t blame you.

The idea of spinning words into dollars and cents might seem like something reserved for the Stephen King’s of the world.

Plus storytelling implies creativity.

And you might not see yourself as a creative, but rather a business owner and entrepreneur, and understandably so.

That’s why I’m going to get “meta” here and show you a specific example of how simple storytelling turned one business’ trash into absolute treasure and how you can do something similar.

And when I say treasure, I mean a 2,700% increase in revenue!

The power of selling a story

Check it: stories add real, quantifiable valuable to whatever it is you might be selling.

Digital products. Education. Used cars.

Or in the case of Rob Walker and Joshua Glenn, random thrift store trinkets.

As part of a social sales experiment, Walker and Glenn managed to take a bunch of <$1 items from random thrift stores and turn them into nearly $8,000 in sales via eBay.

And guess how they scored such a sweet ROI?

They told stories!

As part of their “Significant Objects” experiment, Walker and Glenn hypothesized that they could literally increase the value of junk through storytelling, they believed that perception was value, and with the right words, they could turn that perception into cash.

With the help of 100 hired creative writers, they found the right words to do exactly that.

The writers wordsmithed product descriptions to provide a fictional background on each of the items, hoping that they would drive up the price of the respective item.

And oh, they were so right.

Here’s an example of a listing for a seemingly ordinary meat thermometer:

“Everything had a temperature in those days. Cheese was cold. Avocados were warm. My heart was a piece of hot meat pierced by love’s thermometer.”

The original price? 75 cents.

The final selling price? $51.

Oh, and here’s one for a wooden mallet:

“On September 16th, 2031 at 2:35 am, a temporal rift – a “tear” in the very fabric of time and space – will appear 16.5 meters above the area currently occupied by Jeffrey’s Bistro, 123 E Ivinson Ave, Laramie, WY. Only the person wielding this mallet will be able to enter the rift unscathed. If this person then completes the 8 Labors of Worthiness, he or she will become the supreme ruler of the universe.”

The original price? 33 cents.

The final selling price? $71.

Many of the objects went for well over $100, with a few for over $200.

Make no mistake: this wasn’t an exercise is trickery, either.

Even the creators of the experiment ended up having an emotional stake in their creations. Here’s a telling quote from Glenn explaining to NPR how difficult it was parting with these “prized” objects:

“As the kind of curator of the project, I thought that I would be immune to the stories, but I had a really hard time letting go of some of the objects. So there is really something hardwired in us to want things to be meaningful.”

This all just really reinforces how irrational and emotional the buying process is at the end of the day.

Making people FEEL something is so important for stoking their desires and pushing them to buy.

Meanwhile, those stats we talked about earlier play into the logical parts of our brain to help seal the deal.

See how it all comes together?

3 tips to maximize your marketing through facts and Smarter storytelling

Again, you don’t need to be a creative genius to put your story into words.

Every single story has a story to tell.

Some prime options to put to paper include…

  • The “ah-ha” moment that made you decide to pursue network marketing in the first place
  • The story of your first sale and the trials and tribulations that led you to that point
  • An insight or inspirational story from a client or customer

Any of these could be potential prompts for ad copy, emails or blog posts and are perfect for smarter storytelling.

The possibilities to package and repackage these stories are seemingly endless.

Scrambling for stats to couple with your stories?

You probably already have them on deck. For example, consider some specific data points you can pull to back up your tales such as…

  • The specific amount of money you made during your biggest month in business so far (“…a whopping $11,789 for the month!”)
  • The number of sales or traffic you were able to score on behalf of a client thanks to your work (“…she managed to improve her monthly traffic by 157% and win 3.7x leads!”)
  • Your years or months of experience as a marketer, providing readers with a sense of urgency (…”How I Made $31,196 in my first three months as a marketer.”)

If your mind is currently racing with ideas, you’re on the right track!

And if you’re feeling a bit daunted, don’t fret.

Below are a few quick tips to help bring your facts and stories together.

1. Humanize your product

Stats are fantastic pointers for supporting your product and what it does, but it’s not the be-all, end-all of what you’re selling.

Bringing in a much-needed human touch is key to selling just about anything.

Sure, you may have some sort of course or turnkey solution to transform your prospects’ lives and make them tons of money, but where’s the story?

How can you make them feel beyond the numbers?

Volvo is probably one of my favorite examples in the marketing world of humanizing a product effectively.

Investing in a Volvo isn’t just investing in a car: it’s investing in your family’s safety.

The brand’s long-term emphasis on safety is a brilliant example of what we’re talking about.

There are plenty of opportunities for Volvo to talk up their specs, but the slogan “Volvo’s life insurance on wheels” coupled with a family photo is a powerful image.

Give your prospects the opportunity to put themselves in the shows of your product.

In short, let them imagine what it’s like to be behind the proverbial wheel.

2. Remember: people are drawn to experiences

Do you know why stories like Steve Jobs’ days as a college dropout and struggles prior to Apple’s renaissance are so compelling?

Because they represent a human experience we can all relate to.

We might not all be tech gurus, but we’ve all certainly had our stumbles.

We’ve had our naysayers.

And while the idea of being a billionaire might as well be fiction to many of us, we can still empathize with those struggles.

People love underdogs. David versus Goliath.

Luke Skywalker making the heart-stopping run to blow up the Death Star all by himself, against all odds.

Those specific instances of struggle in the grand scheme of things will always appeal to people, so use that sort of appeal to your advantage.

When in doubt, discuss your own shortcomings and vulnerabilities: you may be surprised at how much people respond.

3. Tap into the “Spielberg Effect”

Last but not least, don’t forget to harness the power of the Spielberg Face.

This artistic technique popularized by Steven Spielberg that you can see in the likes of E.T.Jurassic Park, and Jawsrelies on extreme, awe-struck close-ups of characters to create an emotional connection with audiences.

And it works. Beautifully.

Putting a face to your marketing strategy is always a smart move in pursuit of humanizing both your brand and whatever it is you have to sell.

So plaster your photo throughout your marketing campaigns.

Don’t be afraid to get emotional.

If we’ve learned anything in marketing or otherwise, it’s that emotion is a fantastic motivation.

Use it.

Ready to sell your story?

It might seem like there’s a whole lot to unpack here, but let’s break it down in plain English.

High-performing marketers understand the transformative power of Smarter storytelling.

And while nobody can transform words into gold from the word “go,” a little bit of practice goes a long way.

So don’t be afraid to write that blog post or email.

Put YOUR story into your copy.

Go for it!

All the while, don’t forget to tap into your prospects’ sense of logic.

Support your story with stats.

Give it the legitimacy it needs to stand out in their minds.

With the help of stats and storytelling, you instantly put yourself on a pedestal when it comes to establishing rapport with your audience.

And with that, it’s time to put pen to paper!

Uncovering the right smart storytelling for your business

To get started, you just need to figure out which stories will resonate with your prospects.

Luckily, we’ve already done the homework for tons of marketers to help them absolutely explode the volume traffic to their ads.

So if you’re ready to learn the proven tactics classic brands have been using for over 100 years to attract an audience, we’ve put together a step-by-step tutorial that reveals our exact advertising process in a 100% FREE online workshop, hosted by none other than Tim Erway, co-founder and CEO of Elite Marketing Pro.

You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

So if you haven’t registered yet, what are you waiting for?

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Five Steps to Crush Procrastination for Good http://markbustamonte.com/attraction-marketing/five-steps-to-crush-procrastination-for-good/?utm_source=rss&utm_medium=rss&utm_campaign=five-steps-to-crush-procrastination-for-good http://markbustamonte.com/attraction-marketing/five-steps-to-crush-procrastination-for-good/#respond Tue, 06 Nov 2018 19:45:21 +0000 http://markbustamonte.com/?p=130 In this post, Director of Leadership Development for EMP, T.J .DeBolt shares with us Five Steps to Crush Procrastination for Good! There’s some really good news for you and some simple steps you can take to CRUSH Procrastination and get into ACTION! OK, lets get started… If you’ve ever been stuck right at the point of […]

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In this post, Director of Leadership Development for EMP, T.J .DeBolt shares with us Five Steps to Crush Procrastination for Good!

There’s some really good news for you and some simple steps you can take to CRUSH Procrastination and get into ACTION!

OK, lets get started…

If you’ve ever been stuck right at the point of attack, when you knew what you had to do, but for whatever reason you just couldn’t find the energy or the drive to do it…

If you’ve ever felt the push or the pull of procrastination…

Then this article is for you.

By the way, you’re not lazy or indifferent to your dreams!

And you are absolutely worthy of your goals and your aspirations.

Procrastination is not the disease of the lazy, it’s simply something that happens to every single one of us.

The other day I was having a conversation with one of our awesome Fast Track students and she said to me…

“You know, one of the things that’s standing in the way of me and my success is that I’m lazy.”

I thought, well that’s interesting because if you know this person, you’d know that that is not at all a descriptor of who this person is.

I said, “Well, what do you mean you’re lazy?”

She said…

“Well, the fact is, I know this is important to me. I’ve got the dream. I want to go out there and make it happen but for whatever reason, I just don’t take the actions necessary.”

So, we took a step back and realized that she’s far from lazy.

She simply has what a lot of people are afflicted by and that is procrastination.

Procrastination happens to a lot of folks

It happens to people that are very driven.

It happens certainly to people who are “lazy” but more importantly, it’s misdiagnosed as the “lazy person’s disease.”

Procrastination is a condition that everybody goes through from time to time.

We’re going to talk a little bit about what causes it and more importantly how you can get out of it.

In fact, today, I’m going to tell you five things you can begin using right now to get yourself out of procrastination.

If you have ever experienced that sensation, you know exactly what I’m talking about.

You’re at the point of taking action, and for whatever reason you’re not doing it.

Or you wake up in the morning pretty clear on what needs to happen, but for whatever reason you don’t do the things you know you need to do.

Procrastination happens to literally every single person

And here’s the interesting part…

It doesn’t always happen in the areas of doing things that you dread or doing things you don’t look forward to.

I know that sounds crazy, but have you ever been somebody who has a real strong purpose behind something?

Perhaps it’s going to the gym, and whatever reasons show up, life, kids, responsibilities, for whatever reason, you start pushing your workout off until the end of the day and then all of a sudden, the end of the day comes and you missed that day.

This literally happened to me yesterday and I can tell you that I love going to the gym.

I love working out. It’s not something I dread.

In fact, it’s something I look forward to, but sometimes life gets in the way.

Typically speaking, what happens is this…

We get stuck with a “tug of war” between priorities

Here are the Five Steps to Crush Procrastination for Good

One of the first things you have to do in order to get past procrastination is…

1. Gain clarity of purpose

You know that I talk about what I consider the four pillars of a successful life:

  • Value
  • Vision
  • Mission
  • Purpose

If you’ve got those four things in clarity, then you can show up each and every single day with a sense of what you need to do.

You just simply do what you know you need to do.

Now, does that mean that every day is going to be “peachy keen?” Absolutely not.

Does it mean that every day is going to be smooth and you’re going to be in flow and you’re going to be all those things the woo-woo gurus talked about?

The answer is, of course, no, because if you’re pursuing something that you love and care about, you’re going to have rough days.

Yesterday was a doozy for me.

There were a lot of professional challenges that came up, that seemed to be mounted on the front end of the week.

Mondays are my favorite day of the week typically.

I love every day, but I embrace Mondays.

I purposely load my weeks up so that the heavy hard work happens early.

I attack the stuff that I don’t necessarily love to do, the stuff that I might dread, and I put it up front.

And yesterday was an absolute doozy because no matter how much I attempted to get through the stuff that happened yesterday, it seemed like one thing keeps stacking on top of the other.

I couldn’t quite figure it out.

And then a friend of mine who happens to be a real “woo-woo” said…

“Oh, Mercury is in retrograde.”

I have no idea what that even means. Mercury is a planet, that’s all I know. It’s the one closest to the sun.

I don’t know what retrograde means, and I have no idea how it has an effect on my ability to go out and kick ass, take names, and accomplish my mission.

But I can tell you this, Mercury is not holding me back from accomplishing my mission because I’m very clear on my purpose.

And my point to this is if you find yourself procrastinating, it’s a chance for you to step back and ask yourself what is my purpose here?

  • Is my purpose to stay stuck?
  • Is my purpose to be frustrated?
  • Is my purpose to be in neutral or is my purpose to be in forward motion?

We’re going to talk about the forward-motion part here in just a second, but it’s super important that you answer this first part at the very beginning and the onset of procrastination.

The minute you start to feel yourself get stagnant, the minute you start to feel that tug, that pull, that almost seduction of procrastination, step back and ask yourself that question.

  • Am I clear on my values and am I living in accordance with them?
  • Do I understand what my vision is for this big thing that I call life?
  • Am I on the path to accomplishing it and what is the purpose behind what I’m here to do?
  • What is the purpose behind the thing I’m procrastinating on?

I admitted that yesterday, I procrastinated on going to the gym.

I had to step back and say…

“Well, what’s the purpose of going to the gym? Is the purpose just to go? Is it just to simply get in the car and leave the house? Because if that’s the case, then go to a coffee shop for crying out loud. Go see a movie.”

You have to step back and ask yourself, what’s the purpose behind what you’re doing especially the thing you’re procrastinating on?

If you’re procrastinating on getting that ad out there, ask yourself what’s the purpose of the ad?

The ad is not for you to become public and have people shame you and laugh at you and make fun of you if it doesn’t work.

The purpose of the ad is to enlighten people.

It’s to draw attention to a solution to their pain.

See how, all of a sudden it, becomes about somebody else, it becomes about helping other people?

What’s the purpose behind that ad or the blog that you’re writing?

What’s the purpose behind the Facebook Live that you’re procrastinating on doing?

Remember this…

Procrastination is not about laziness!

Procrastination is typically about insecurities, fears, or confusion.

If you can help clarify those things by looking at what the purpose behind the thing is, then all of a sudden, you start to break down the barriers and it becomes much simpler and straightforward to take the action.

I’ve often said, if I don’t accomplish the following things, then my head doesn’t hit the pillow.

This is an actual list I write each day.

I call this the “Power Five.”

It’s my little way of getting stuff done.

It’s five actions that I take every single day.

And my contract to myself is that I don’t go to bed until those things are done.

I don’t care if it’s two o’clock in the morning, if those five things haven’t been accomplished, then I don’t go to bed.

Now, I value my sleep because I know how important sleep is to my performance.

I know how important it is to my health, so that’s a very high priority for me.

You have to get crystal clear on your values, your vision, your mission and your purpose and make those your priority.

When you make them your priority, then all of a sudden, showing up to do the stuff you know you need to do is not a challenge at all.

The next part to this is…

2. Take it one step at a time

Now, the reason for this is because a lot of times, procrastination has very little to do with the drive to get it done.

Sometimes, we get overwhelmed.

There’s so much to do.

Even five things can be overwhelming.

The question that I asked myself is…

“What is it that I might do right here right now to take action?”

So, if you find yourself stuck, the question that you might ask yourself is…

“What’s the one thing that right now I have the power within my scope that I can actually do?”

A lot of times we step back and say…

“Man, I would love to get that ad done, but I don’t have any ad copy. I need to have it reviewed and I need to go find a photo or an image to put on it.”

We start making excuses about our ad budget.

“Oh, we should pause the ad because we don’t want to waste money.”

We start building all the reasons, really all the excuses, for not taking the action.

But we haven’t come up with the reasons that we’re going to actually do it.

Remember…

Make your answers bigger than your excuses

Come up with an answer for every excuse you have but make the answer bigger, stronger, and more robust than the excuses.

And one of the biggest answers you can have to any excuse is what’s the one small, even if it’s a small action that you might take right now that will break the stall.

Remember, if you’ve taken one small step, it counts.

Think of it this way.

Let’s say my goal is to get to Antarctica and I know that Antarctica is exactly that way, that direction.

Let’s just say that it’s due south.

Let’s say that I’m facing south right now.

Then I know that I’m at “point A” but if I take one step forward even if it’s just two inches then all of a sudden, I am one step closer to my dream.

Now, it’s a small step.

It’s not necessarily something I’m going to throw a ticker tape parade for and it’s not something I’m going to sit there and celebrate all day.

But at least I did something.

At least it’s better than standing here and being overwhelmed and allowing that excuse to pull me under.

When you take one small step, you are no longer procrastinating and that’s something to be pretty stoked about.

One small step makes a huge difference because you are no longer in procrastination, period.

You’ve solved it.

Now, in order to stay out of procrastination, you have to keep moving forward.

Do the heavy lifting early in the day, early in the week like I was talking about.

My hardest workouts happen on Mondays.

My biggest tasks that I’ve got to do for my business and my profession, those things happen on Monday, Tuesday, and Wednesday.

I start to kind of ramp things down on Thursday and then Friday is an admin day.

But my point is, is that if you do the heavy lifting first, and the hardest stuff early, the rest of the day, the rest of the week seems like a breeze.

Now, this brings me to my third step and I want you to pay close attention to this because it’s one of my biggest pet peeves when it comes to entrepreneurship and that is…

3. Stop the Addiction for Motivation

Professionals do not need to be motivated, amateurs do.

If you find yourself procrastinating by going on YouTube and watching videos and listening to rah-rah speeches, stop it.

That stuff is not going to help you.

In fact, if anything, it’s holding you back.

That motivational crap is like getting drunk and going driving.

Nobody in their right mind does that.

The whole point is when you look at a motivational thing, you get a dopamine hit, that dopamine serves to bring you down.

It actually relaxes you.

It settles you down.

It tells you, “Hey, everything is cool, don’t worry about it.”

Instead, I would rather you be a little bit irritated.

I’d rather you have a little bit of a fire under your butt.

I’d rather you say…

“Listen, I don’t need motivational crap. I don’t need to listen to the videos. What I need to do is get into action mode.”

One small action will be far more inspirational and far more beneficial than any motivational meme, video, poster or quote could ever be.

I’m not saying that you’re an amateur but if you’re addicted to motivation, realize that’s a behavior of an amateur.

Professionals don’t need to be motivated.

Professionals are driven by taking action.

It’s a very important differentiation, folks.

If you want to have success in your business no matter how you define success and no matter what scale you want for your business, drop the addiction to motivation.

What does that mean?

What do we do in replacement of that?

Well, guess what?

The fourth step is…

4. Execution

We talk about the fact that you’re going to be doing just one thing, one small step.

Get away from the addiction to motivation and then value execution over results.

It’s one thing to take action.

It’s another thing to take the action and then stop and go, “Did we get the result?”

If I drop and do a hundred burpees and I stop and look at myself in the mirror, guess what?

I’m going to see very little if any change whatsoever.

But if I am committed to the execution, if I’m obsessed with the execution, if I’m obsessed with the idea that…

“Hey, I did something, I took that one small step,” then guess what happens?

Suddenly, I begin to see the value in the action as opposed to putting value on it only if I get the result.

The other day, I was talking to somebody about this and she said…

“Here’s the thing, nothing is working in my business.”

I said, “Well, that’s interesting. What do you mean nothing is working?”

She said, “Well, I’ve got this ad running and I’m getting a few leads but the leads are trickling in.”

I said, “Well, that’s a result.”

She said, “Yeah, but it’s not the result that I wanted.”

Okay, spoiler alert.

That’s going to happen…

The fact of the matter is…

  • First, this person has an ad
  • Second, they committed an ad budget to it
  • Third, it’s actually running
  • Fourth, it’s actually working because it’s getting leads

Now, it may not be working at the scale that they want it to yet.

That’s the key word – “yet”

So, if you say, “I haven’t made a sale,” follow it with the word “yet.”

If you say, “I haven’t made my return on my investment,” follow it with the word “yet.”

Find out what that does for your overall well-being but more importantly where your focus is.

I’m telling you, this is not a mind trick.

This isn’t some woo-woo crap.

This is the truth.

If I look at my balance sheet of life and I say to myself, “Well, here’s what I want, here’s what I got,” and there’s a gap.

The question I say is, “Well, what I want and what I don’t have is a ‘yet.’”

We don’t have that yet.

We haven’t built it to this scale yet.

When you take that approach, the focus is now on, “What might I do next?”

And that really brings me to the fifth step.

5. Don’t obsess over the results

Don’t throw yourself the ticker tape parade every time you take an action.

But more importantly, celebrate consistency.

Listen, if you can obsess over being consistent, you will be unstoppable, literally unstoppable.

Because suddenly, it’s not about being paraded across the stage and given an award because of something you did.

It’s about being acknowledged personally, internally by yourself for the fact that you show up on a daily basis.

The thing to celebrate is not the result.

All the result is, is a metric.

It’s just an indication of the quality of your plan and your execution.

That’s all a result is.

And yet we freak out over that stuff.

We’re like, “Man, I got a result,” or “I didn’t get a result.”

And suddenly, we make that part of our identity.

Well, stop doing that.

Procrastination happens when we can’t clearly see the value in what we’re doing

Procrastination happens when we fear or make something bigger than it needs to be or we put too much on our plate.

This means we have to get very clear on the purpose behind everything we’re doing, not just the big business, the actual steps we’re doing.

If we’re proofreading and rewriting our blog post, there’s a purpose behind that.

And if that’s the thing you’re procrastinating on, get clear on what the purpose is.

Number two is to get clear on just one thing, one small step you might take right here right now to break the stagnation.

Number three, motivation is for amateurs, so drop the motivation.

Instead, find that internal drive in yourself.

That internal drive comes through execution which is step four.

Execution over results.

Like you say, “Hey, I really want to do this. I know I’ve got to do this.”

That is the moment you actually take the action.

The more you can shrink that distance between those two points in time, that is where you become much more effective.

It’s not about productivity.

It’s not about motivation.

It’s about being effective.

I have a little notebook that I chart certain things whether it’s writing emails, going to the gym, or getting a good night sleep.

I make a small handwritten, pen and paper calendar.

And every time I get one thing done, I cross it off.

If I miss one, it’s a big red “X.”

And dude, I don’t like the color red anyway but I really hate red X’s when it comes to my execution log.

If you adopt that same thing and you say to yourself…

“Today is not my day to procrastinate, I’ll procrastinate on procrastination. I’ll put it off until tomorrow but today is about execution.”

If you take that attitude and you’ve got your little log where you keep a handwritten calendar and you cross off everything you get done in black and every time you miss one, you cross it off in red.

If you can get to the end of the month without any red, you are a winner.

If you get to the end of the month and you see some red and you say to yourself, “Well, what might I do?”

You’re a winner.

But if you sit there and look at the red and say…

“Well, it’s not so bad, I’m just a procrastinator.”

Then you’re going down the path of somebody who’s going to stay stuck.

You’re better than that.

You’re worth more than that.

Give yourself the investment of your time, effort, and focus into finding ways to get through your procrastination.

If these five tips work for you, put them to action right away!

Remember…

Procrastination happens to people who care about what they’re doing.

Procrastination happens to people who are driven and sometimes, it happens to people who are a little bit burned out or overwhelmed.

Next time you find yourself procrastinating, get clear on your purpose.

Pick one thing and get after it.

Make sure that you’re not being addicted or sucked into the addiction of motivation.

Make sure that you’re committed to the execution as opposed to obsessing over the results.

If you must obsess over anything, obsess over the execution and obsess over the consistency.

Those two things, execution and consistency, are what will help you move forward and get past procrastination for good.

Now…

If you’d like to learn more about working effectively, thinking critically, and getting REAL results in your business…

Then I strongly recommend getting access to Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp and discover how to build your business using attraction marketing.

You’ll learn all about about the specific tools and techniques we use to connect with prospects online, so you’ll never have to act desperate, chase down or strong-arm prospects, or deal with cold calling and rejection, ever again.

These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them).

The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business!

So if you’re ready to get started…

Click here to access our 10-Day Online Recruiting Bootcamp today!

 

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3 Critical Elements of Effectively Introducing Your Network Marketing Presentation Online http://markbustamonte.com/attraction-marketing/3-critical-elements-of-effectively-introducing-your-network-marketing-presentation-online/?utm_source=rss&utm_medium=rss&utm_campaign=3-critical-elements-of-effectively-introducing-your-network-marketing-presentation-online http://markbustamonte.com/attraction-marketing/3-critical-elements-of-effectively-introducing-your-network-marketing-presentation-online/#respond Thu, 25 Oct 2018 15:50:30 +0000 http://markbustamonte.com/?p=120 In this post, Super Affiliate Kate McShea shares a topic that I personally was struggling with… What do I say when I start my Facebook LIVE or Presentation It’s not that I couldn’t have created something on my own. I’ve done my fair share of webinars over the years and YouTube videos. But there’s a […]

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In this post, Super Affiliate Kate McShea shares a topic that I personally was struggling with…

What do I say when I start my Facebook LIVE or Presentation

It’s not that I couldn’t have created something on my own. I’ve done my fair share of webinars over the years and YouTube videos.

But there’s a difference between just doing it (which is still AWESOME) and doing it effectively to get the best results..i.e more engagement, prospects, and sales.

That’s the cool thing about our community, you get to learn from top producers in the industry the “How to” and “What’s working now” so you can minimize your struggle and start creating RESULTS in your business TODAY!

OK so let’s get to it!

Have you ever avoided creating a Facebook Live, a Zoom presentation, or webinar – simply because you didn’t know how to start?

Has the thought of “going live” ever caused you to feel stuck in place, paralyzed, like a deer in the headlights?

So you wind up not doing anything?

Hey, I’ve been there!

When I first started to grow my business online, I realized that one big obstacle to my success was worrying – even obsessing about – exactly how to start.

Just like I did, you might be asking yourself…

“Who am I? I don’t have any results yet. The results I do have are puny. Why should anybody want to listen to me?”

I’ve got some great news for you.

You don’t have to stay stuck!

Watch the video below to discover a 3-step process that will help you create the kind of killer introduction to any presentation – so you won’t have to worry about yourself and can focus 100% on your prospects.

Before I share the process, let me be clear…

When you’re conducting meetings or presentations at Starbucks, at a hotel, or in someone’s home, you have your prospect’s undivided attention.

They’re a captive audience.

When somebody’s sitting in the room with you, it’s hard for them to sit there and check their phone, get up to order more food, or leave for a few minutes.

That would be rude.

It’s different online

When it comes to conducting a meeting or event online, you only get one chance – about 30 seconds – to get and keep somebody’s attention before they get distracted and move on.

That’s why it’s critical to create a powerful introduction for anything you’re doing online.

Let’s begin at the beginning.

1. Recognize it’s not about you

As you’re reading this, what else is going on in your life right now?

There might be music or the radio playing in the background, kids running around, an incoming email or message alerts, and open windows or websites on your monitor.

So given that’s all going on in your life, what do you imagine is going on in your audience’s life?

You have to break through the noise of distraction, get their attention, and get them to engage with you immediately.

Because in their minds, they’re thinking – what’s in it for me?

So don’t start by talking about yourself, your products, your opportunity, or your story

It’s. Not. About. You.

Instead, make your introduction all about your audience.

Start with something as simple as…

“I’m excited that you’re here because I’m going to share with you three steps to create a killer introduction that sells.”

That’s the first step to getting anyone’s attention.

If you’re worried that you have no credibility or authority because you lack results, I literally just gave you a way to avoid worrying about that. Because it’s not about you. It’s about your audience.

Once you share what’s in it for them to pay attention, start engaging their emotions.

2. Feel into the Future

Here’s what I know: when people get online for a webinar or Facebook Live or any other presentation, they’re distracted.

They think they can multitask – that they can watch a Facebook Live, supervise the kids, and do the dishes at the same time all at 100% efficiency.

So after you let your audience know what’s in it for them, pierce the noise by engaging their feelings.

Get them to think about their future. Ask:

A. How would you feel if …?

For example, if you offer a weight loss product and you’re doing a webinar on weight loss or meal preparation, ask questions like:

  • How would you feel if you could effortlessly put on your jeans without lying down, and zip up your fly without your stomach hanging over?
  • How would it feel not to have to worry about how your clothes fit anymore?
  • How would that feel for you?

Then ask a second question…

B. What would it feel like if?

  • What would it feel like if you could chase and play and run around with your kids all day without losing your breath?
  • What would that feel like?
  • What if you could have all of those things and you didn’t have to radically change your diet or work out 3 hours a day?  

Then invite your audience to respond.

They might engage by saying things like:

“Oh my gosh! That would feel amazing. That would be awesome. I would feel less stressed, or I would feel like I was actually getting somewhere in my weight loss journey.”

(I’ve never heard anyone answer those questions by saying, “that would be terrible,” or “that would be awful,” or, “I don’t really want that.”)

“Feeling” questions like these help people want to hang out with you.

Once they’re engaged in actively feeling that future as a possibility, ask this:

C. What would that be worth to you?

This question is really powerful.

You’ve just invited them to engage, to imagine themselves out of their current situation, and to start thinking into the future about what they want.

When you ask, “What would that be worth to you?” you are now having a sales conversation.

They’re giving you a price tag.

Most people will respond with…

“Oh my gosh that would be priceless, that would be worth my college tuition, I would pay hundreds for that.”

You’ve guided your prospect into that space of – that would be life changing for me.

Now, they’re invested.

The first step is to remind yourself it’s not about you and share what you’re going to be talking about that will interest them.

The second step is to use those three questions to “feel into the future.”

Step 3 is this:

3. Share your story

Everybody loves an underdog.

Lots of people don’t share because they think they don’t have enough results to effectively share their story. They ask…

“How do I interact with people in the beginning when I don’t have the results that I think I need?”

When I first started, I thought I had to share all the amazing things that happened in my life, which frankly, when I first started out, weren’t happening.

  • I wasn’t a top earner.
  • I wasn’t a huge producer.
  • I hadn’t recruited a bunch of people in a short amount of time.

In fact, every day people messaged me to stop sharing my business opportunity links on their page.

I wondered, “How am I going to share my results with people when I’m getting minimal results?”

And then, somebody gave me some great advice:

“Kate, no one wants to hear about all of your trophies in the beginning. Everybody wants to hear about the journey, everyone loves an underdog.”

So that’s exactly what you need to realize in order to tell your story.

It’s a story of struggle.

Talk about when you hit rock bottom, and what you discovered.

What you discovered is what you’re going to talk about in your presentation.

For example, I introduce myself as a former second grade teacher.

My story of struggle is this:

I posted my business opportunity links in all my groups, all over other people’s fan pages, and all over my own personal timeline.

I was not getting results.

My “rock bottom,” was a conversation I had with my husband after working the business for six months.

He saw me struggling, crying every day. I was not happy. I was doing everything wrong and I wasn’t seeing any light at the end of the tunnel.

My husband said…

“Hey Kate, it’s okay if this business isn’t for you. Maybe you should go back to teaching. That would be okay.”

But for me, it wasn’t okay. That’s when I discovered attraction marketing, started working from there, and started creating real, positive results.

Telling your story of struggle means revealing the ineffective, stupid things that you’ve done that didn’t get you any results.

Admitting the struggle creates authenticity. It creates vulnerability.

It makes you relatable and real.

That’s all people want.

People want relatability; they want REAL

They don’t want to know how many trophies you’ve received, how much money you’ve made, or how many awards you have.

They want to know…

“Is there anybody else in a situation like mine? Have they been in a worse situation than I have?”

Very often when I share my story of struggle, I have to laugh.

Some people respond by saying, “Thank goodness I never got that bad.”

I’m okay with that because my job is to be a messenger of information, not to toot my own horn.

The next step is to start talking about what I call results.

I’m going to ask you to think differently about what that word means.

First, let me ask:

  • Have ever reached out to a prospect and had them respond back?
  • Have you ever recruited anyone into your network marketing business, whether they’re from your cold market, your warm market, or your friends or family?
  • Do you believe that what you’re doing in your business is going to help you take the vacation you’ve always wanted, take care of your family the way you’ve always wanted, or create the kind of significance in your life that you’ve always wanted?

Think about it.

Your business is a vehicle to help you do the things you want to do in your life.

You have had results – even if you’re not where you ultimately want to be.

You have results that someone else wants to know about.

So don’t be afraid to talk about the stupid, ineffective, or embarrassing things you did when you first started out. Talk about them.

Then talk about the results you DO have.

Your results do not have to be as big and badass as people say. Share your small victories that are leading you toward a bigger future for yourself.

Here are some examples:

  • Let’s say you’ve had a few prospects reaching out to initiate contact with you
  • Maybe you’re learning how to close people in an easier, more effective way
  • Maybe you’re now achieving things you’re proud of. Perhaps you have more energy than you ever had before
  • Perhaps you’re close to taking your family to Disney World next year
  • Maybe you’re a better parent because working from home gives you more time with your kids
  • Heck, maybe you can now schedule date nights more often

Those are results that people want.

The point is, even if you’re not where you ultimately would like to be, you’re on your way.

Share that.

Share your small victories as results

In summary, here’s how to create a killer opening that will lead to more sales:

First, share what your audience is going to get from the training/presentation/event.

Then, quickly introduce yourself.

Second, ask three questions to get them to feel into the future…

  • How would it feel if you had …?
  • What would it feel like to …?
  • If you had those things what would that be worth to you?

Third, share your story and your results.

Talk about what you did ineffectively at first, share those results, and then share what you discovered – because you are already much more powerful than you even realize.

Once you hone this process and practice, your introduction only needs to take a few minutes.

Yet it will prove to be very powerful as part of any presentation, live event, or training you’re doing.

It’s a great way to get people engaged.

Here’s the thing, though.

Until you take action, NOTHING is going to happen!

That’s why working with Elite Marketing Pro is so powerful.

They help you get into action, get resourceful, and start actively sharing what you have to offer.

After all, you’re not just growing yourself. You’re helping others to grow.

Now, if you’d like to learn more about presenting your business and connecting with your prospects…

Then I strongly recommend getting access to Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp to discover how to build your business using attraction marketing.

You’ll learn all about the specific tools and techniques we use to connect with prospects online, so you’ll never have to act desperate, chase down or strong-arm prospects, or deal with cold calling and rejection, ever again.

These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them).

The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business!

So if you’re ready to get started…

Click here to access EMP’s 10-Day Online Recruiting Bootcamp today!

Three Critical Elements of Effectively Introducing Your Network Marketing Presentation Online

 

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5 Tips to Absolutely Crush It Using Social Media to Grow Your Network Marketing Business http://markbustamonte.com/recruiting/5-tips-to-absolutely-crush-it-using-social-media-to-grow-your-network-marketing-business/?utm_source=rss&utm_medium=rss&utm_campaign=5-tips-to-absolutely-crush-it-using-social-media-to-grow-your-network-marketing-business http://markbustamonte.com/recruiting/5-tips-to-absolutely-crush-it-using-social-media-to-grow-your-network-marketing-business/#respond Mon, 22 Oct 2018 17:05:52 +0000 http://markbustamonte.com/?p=110 In this post, we’re going to share with you how you can absolutely CRUSH it using social media to grow your network marketing business Ever hear of a guy named Gary Vaynerchuk? As a kid, he not only set up a lemonade stand, he sold lemonade stand franchises all over the neighborhood, and as he […]

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In this post, we’re going to share with you how you can absolutely CRUSH it using social media to grow your network marketing business

Ever hear of a guy named Gary Vaynerchuk?

As a kid, he not only set up a lemonade stand, he sold lemonade stand franchises all over the neighborhood, and as he tells it, he “collected his profits from his big wheel bicycle.”

In high school, he bought and sold baseball cards, sometimes earning a couple of thousand dollars in a single weekend by taking advantage of shrewd deals.

His early efforts as an entrepreneur came to a screeching halt when his dad insisted he give up his businesses, take a huge pay cut, and work in the family liquor store for two measly bucks an hour.

Throughout high school and college, Gary spent nights and weekends in the basement shoveling ice.

Then one day, it hit him:

People collect wine just like they collect baseball cards!

So he educated himself, sneaking wine magazines into his college classes and reading everything he could get his hands on.

And at the same time, he discovered a new phenomenon:

The internet.

He persuaded his dad to let him create Wine Library, an online retail website for the family business in 1997.

He advertised that retail website traditionally from 1997 to 2006 – and grew the family business from $3 Million in sales to over $60 million, making it an international leader in the wine business.

And then YouTube happened.

Gary launched a video blog – WineLibrary – the first year of YouTube’s existence and became a superstar with his loud, bombastic, and brutally honest style.

His stated vision?

“To change the wine world.”

He’s appeared on Conan O’Brien.

He’s been featured in EntrepreneurFortune MagazineThe New York Times, and many other famous business publications.

He’s now a bestselling author, a sought-after public speaker, a venture capitalist, and a business consultant, helping big companies use social media to boost their brands.

You might say, “He crushed it.”

(As a matter of fact, that’s the title of his first best-selling book!)

He crushed it by being himself, being passionate, and using technology to change the world.

And you can, too.

I’m Brandy Shaver.

Eighteen months ago, I had no idea about how to use a computer, much less use the Internet to build my business

Since then I’ve earned multiple six-figures and haven’t looked back.

Below I’m going to share with you five tips that have helped me to absolutely crush it using social media to build my business.

They might be a little different than anything you’ve heard before, but trust me…

If I can crush it, trust me, you can too!

Here we go:

Stop beating yourself up

We’re not like most “normal” people.

Entrepreneurs are, by nature, different.

When things don’t work out the way we want, or when things aren’t going as fast as we’d like, we tend to beat ourselves up.

That’s one reason why we are the way we are  we are driven and passionate about what we do.

For instance, in the past, after I finished a Facebook live, I would watch it again and think…

 “Oh, my gosh, I did this and this, and I should’ve done that and that!”

In other words, I beat myself up.

That’s a common problem among entrepreneurs.

Whenever you beat yourself up like that, you’re wasting time.

You’re not using that time to benefit someone else, or change anything.

If you should happen to look through some of the older WineLibrary videos, you’ll see Gary beating himself up for mistakes he made early on.

He just acknowledged them, laughed it off, and kept going.

(At last count, he’s posted 1001 video blogs over 10 years!)

You’re not impacting anybody, or anything.

I had a recent conversation with one of our members in Elite Marketing Pro, and she said…

“I thought I would be farther along by now.”

Sound like anything you’ve ever thought or felt?

I said to her…

“Sometimes you need to turn around and see how far you’ve come, because I’ve seen huge growth in you compared to the person you were 12 months ago.”

Stop beating yourself up.

Instead, celebrate how far you’ve come.

Follow up with Posture

If you think someone will be good at your business whether as an entrepreneur, a network marketer, or an affiliate marketer, never stop following up with them.

I don’t mean you should slam them with stuff all day, every day, for the rest of your life.

What I do mean is that once that initial contact is over, and you’ve got a “Yes” or “No” answer from that person, put them on a monthly follow-up list.

And when you follow up, don’t just reach out to talk about business.

Reach out to build the relationship.

Talk to them about their life…

  • “Hey, how are you doing?”
  • “How are things going?”
  • “How’s life?”

And, once in a while, every now and then, you can talk about business.

Just follow up once a month, to keep the relationship going.

On occasion, your follow up conversation might be something like…

“How’s life? Hey, I know you said you weren’t interested, but do you know anybody that would be interested in a side hustle or someone that would like to create a couple thousand dollars extra a month?”

Those people you think might be good in your business probably know other people like you, or like themselves.

Just come from a confident posture, and ask for the referral.

Now, if people get nasty with you, or come up with some derogatory remark like…

“Oh, is that another one of those pyramid schemes?”

Then obviously, you don’t need them.

Have the posture not to recruit them.

They’re not allowed on your team at that point, because you don’t want to surround yourself with people like that.

Have the confidence to say…

“You know what? You’re right. No, you’re NOT a good fit for my business,”

And don’t put them on your follow-up list.

You don’t need them…make them need you with your posture.

Be the person you want to attract

Be honest.

Have you ever found yourself thinking things like…

  • “Hey, I’m not getting enough likes.”
  • “Nobody’s watching my Facebook Lives.”
  • “Nobody’s commenting.”
  • “Nobody’s clicking my link.”

I’m guessing you have.

I used to.

Here’s what turned me around; ask yourself:

  • Are you clicking their links?
  • Are you sharing their content?
  • Are you liking their posts?
  • Are you commenting?

You need to be the person that you want to attract.

Now, I know all of us want to attract a big fish into our network marketing business.

We want to make a bunch of money with our affiliate company.

Here’s the thing.

To attract the big fish, you must become the big fish

You need to set aside 15 to 20 minutes every day to comment, like, and share other peoples’ stuff.

That’s how social media works.

If you are the one reaching out to other people, you’re going to attract people that will reach out to you.

When Gary first started his WineLibrary videos, he was just some loudmouth guy from a New Jersey liquor store.

But he acted like he knew what he was talking about.

He acted like the wine expert he was passionate to become.

He became the big fish.

Wineries – and wine collectors – from all over the world started coming to him to ask for his advice and opinions.

They were attracted to him because they knew they could count on him for his honest, passionate opinion.

Raise more curiousity

If you’re already part of Elite Marketing Pro, you’ve probably already heard this…

You want people to come to you.

You want them to be attracted to you, instead of repelled by spam on your News Feed.

So how do you raise more curiosity than resistance?

First, if people can find out what company you are with, either on your personal profile or your fan page, you’ve already lost the battle.

Here’s why…

People will go to Google to research your company, and find something negative.

  • “Oh, he took all our savings.”
  • “It’s nothing but a scam.”

It’s true, no matter what company you represent.

Go to Google and research any charity, and you’ll find a bunch of negative stuff about it – usually on the first page of results.

You can even research Christmas and find something negative.

Welcome to the Internet.

That’s the reality we’re living and working in.

If people have research about you or your company without talking to you, you’ve already lost the game.

First, because you didn’t even know that they were interested in joining you in business.

Second, they found all this negative stuff about your company or industry, so they made an automatic, uneducated decision about who you are and what you’re doing.

Here’s a make-or-break tip…

Make sure your company is your biggest secret

Don’t let people find it on your personal profile or on anything that you do publicly online.

Make sure you’re intentional about this.

Any pictures that you’re doing, take off the swag.

Take off your company logo.

Don’t put the company logo in the back at events.

Here’s another “no-no”:

Remember, network marketing is still a relationship business, and posting things like…

  • “Join me now” or
  • “Buy my products.”

…automatically turns most people right off.

If you’re doing any of that, stop doing it.

Right now.

The whole purpose of using social media to grow your network marketing business is to

Seek conversations, not conversions!

In other words, build relationships.

Be a friend first.

Create curiosity through conversation, and then look for opportunities to shift the conversation to conversion.

When you point to a result you’ve had, or a tool you’re using, you become the bridge between that person and enrolling with you.

That’s a much smoother, more natural approach than just spamming aggressively with “Hey, enroll in my company.”

Because people actually do want to enroll with somebody.

But they’re not actually enrolling because of the products or the company.

They’re enrolling because they believe in you – and they believe in what you can help them achieve.

Use technology

The purpose of technology is to make our lives easier.

But sometimes, as entrepreneurs trying to build a business, we get caught up in, and distracted by the “techy” stuff.

We spend hours trying to figure out the algorithm before we ever post anything.

In other words, we’re just spending time getting ready to get ready, and producing nothing.

Don’t get overwhelmed – when you’re just starting to build your business online, keep it simple.

Just get started.

Back in the dark ages, people used to build their network marketing business one person at a time.

Before the Internet, you had to actually open your mouth and talk to people.

In this Internet age, you might not always open your mouth to talk to people  you can text them, present videos or podcasts to them, post your status on Facebook, or any other social media technology…

But you are still talking to people.

Stop getting ready to get ready

Don’t try to figure out the algorithm about the best time to post.

Don’t get caught up in things that don’t matter.

The only thing that matters is to take action every single day.

Use technology to talk to people every single day.

You’re trying to build your business.

Just start small, put one foot in front of the other, and talk to people every single day.

If you’re consistent, you’ll start to notice that you don’t have to chase people down or beat them over the head to join your business.

You’ll start to see people coming to you, because they begin to know, like, and trust you.

Remember, 18 months ago, I had no idea how to build my business online, never mind knowing anything about computers or the internet.

But I got past it.

And so can you.

Here’s how I got past it.

Success is all about taking action

Using social media to grow your network marketing business is not about thinking, “Well that was neat,” and then doing nothing.

So if you’re ready to use social media to build your business online, you’ve got a choice to make.

You could keep…

  • Beating yourself up
  • Coming from a posture of need with your leads and prospects
  • Thinking you’ll never be good enough to attract, much less talk to the “big fish”
  • Spamming your news feed and your contacts
  • Getting ready to get ready to use the technology so you avoid talking to people…

Or…

Discover How To Use Secret Spy Recruiting Tactics On Social Media To Rapidly Enroll New Team Members Into Your Business… WORKING JUST ONE HOUR A DAY

Here is how one stay-at-home mom personally sponsored 278 people… built a team of over 8,300 reps… and created a multi-six-figure business… with a few simple but little-known techniques used by the government to RECRUIT SPIES… and how YOU can apply them to EXPLODE YOUR DOWNLINE!

If you’re willing to carve out just ONE HOUR per day to doing a few simple tasks… I’m going to show you how to:

  • Start A Recruiting EXPLOSION
  • Build A Large Team
  • And Create A Wildly Successful Network Marketing Business From Scratch

And just so we’re clear…

You don’t need a list. You don’t need an advertising budget.

Ready to learn more?

Click the image below…

 

Social_Media_Recruiting

Article credit Brandy Shaver Super Affiliate & Fast Track Mentor

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4 Steps to Turn LinkedIn into Your Personal Sales & Recruiting Machine http://markbustamonte.com/social-networking/4-steps-to-turn-linkedin-into-your-personal-sales-recruiting-machine/?utm_source=rss&utm_medium=rss&utm_campaign=4-steps-to-turn-linkedin-into-your-personal-sales-recruiting-machine http://markbustamonte.com/social-networking/4-steps-to-turn-linkedin-into-your-personal-sales-recruiting-machine/#respond Sun, 21 Oct 2018 17:50:12 +0000 http://markbustamonte.com/?p=101 Network marketing is changing. In this post, I’m going to share with you the 4 Steps to Turn LinkedIn into Your Personal Sales & Recruiting Machine. It’s no secret that more and more distributors are turning to the Internet and recruiting with social media. Facebook is the first choice of many, which makes sense; it is, […]

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Network marketing is changing. In this post, I’m going to share with you the 4 Steps to Turn LinkedIn into Your Personal Sales & Recruiting Machine.

It’s no secret that more and more distributors are turning to the Internet and recruiting with social media.

Facebook is the first choice of many, which makes sense; it is, after all, the largest and most well-known of all social networking sites.

But, there’s a catch.

Facebook, as you already know all-too-well, is FILLED to the brim with distractions and potentially hours of non-profit producing activities (such as political rants, news, vacation pics, etc.)

In contrast…

LinkedIn is a place where people do BUSINESS

We talk about it being another “social media” platform — but it’s really a BUSINESS platform.

This makes it the perfect place for network marketers, because fully 80% of B2B leads originate on LinkedIn.

It’s also why 94% of all marketers—and all the successful network marketers I know—are now turning to LinkedIn to drive leads and sales.

There’s just one MAJOR caveat…

Because LinkedIn is the only social network made for professionals in mind, it’s got a whole ‘nother set of rules that are completely unlike marketing on Facebook or Twitter.

So to help you figure out and master these “rules,” I’ve put together the following 4 steps to get you on your way.

Read on, and by the end of this post, you’ll know how to turn your LinkedIn page into your personal sales and recruiting machine!

In no particular order, my first suggestion is to…

According to legendary adman David Ogilvy, 80% of your ad budget goes into persuading people just to read your headline.

And here’s something most folks don’t get:

Your social media banners function exactly like headlines.

They’re the very first thing people see; they determine whether your content gets read; they’re the “money” section of your page.

The only difference is, headlines are pure text, whereas LinkedIn banners are, of course, image-based.

Either way, your banners are PRIME real estate—and the part of your page that gets the most shine.

This means they’re the first part of your page you should optimize if you want to start recruiting with social media.

This might seem obvious, but I’m always surprised at how many people don’t take FULL advantage of the banner.

Look at it this way:

We all want to know, “What’s in it for me?”

Right? Right.

Well, your banner is exactly where you let people know what you can do for them.

It’s where you hint at the:

  • Problems you can solve
  • Assets you have (and their benefits)
  • Fears and pains you can address
  • Opportunities you can lead the reader to
  • …and so on and so forth

I cover everything you need to know about making a world-class banner in my brand-new, 3-hour LinkedIn Recruiting Playbook course, but here are my key tips:

  • First, have your banner done professionally on Fiverr, or make it yourself using a service like Stencil or Canva. Paying someone or using a professional-grade tool will help your brand look the part of a successful, well-to-do business.
  • Second, maximize your banner’s effectiveness by adding text and visual elements. For example, in my own banner, I use 3 colors and add plenty of text to make sure my CTAs get noticed:

  • Last of all, remember that this isn’t Facebook or Twitter. The people using this network are professionals, so stay away from overly bright colors, “hypey” claims, and other B2C tactics.

Now let’s move on to tip #2…

On the Internet, anyone can say anything.

You can make any claims, promises, and exaggerations you want; nobody’s stopping you.

And that’s exactly what a lot of folks do!

So to demonstrate you’ve got nothing to hide, make a point of getting professional headshots.

This demonstrates you believe in what you’re doing enough to stick your face on it.

This is powerful. It’s personable. It makes people like and trust you.

And this isn’t just me saying it.

Research shows that LinkedIn profiles with photographs get 36x more messages than those without.

In other words, using a profile pic means you’re more likely to get a reply from that prospect or potential customer.

But that’s not all!

Photographs will also give you more page views.

The same study showed that having a photo gets you up to 2,100% more page views.

That’s right; all you need to multiply your LinkedIn page visits and messages by more than 20x is a photograph.

That’s a lot of bang for very little buck!

My advice?

Make your photograph the BEST representation of you

Someone that does this very well is EMP’s own Ferny Ceballos:

A few things to notice here.

  • First, Ferny is using professional photography
  • The shot from stage suggests he’s delivering a lecture to other professionals, which positions him as an authority
  • Finally, the photo itself is clean, with no garish colors or gestures

Put these factors together, and you’ve got a person who looks the part.

Now, you’re unlikely to have photos that look like Ferny’s.

But you can certainly get quality lighting, a friend with a dSLR and—if your budget allows—a professional photographer’s time.

Yes; I said “professional photographer.”

Lots of my followers tell me they feel awkward so much as thinking about one, but here’s the deal:

You’re not doing this for yourself; you’re doing it for your brand!

Professional headshots drive profile views 14x better than nonprofessional photos—so this is about being pragmatic, not vain.

Eventually, you’ll end up with a series of photos that makes you look professional, warm and friendly.

Once you do, turn to another effective content type by…

If you’ve been in digital marketing for any length of time, you know how important content is.

Blog posts are the bread-and-butter of the modern online marketer…and would you look at that; you happen to be reading one right now!

But what you may not know is that the most available form of content—blog posts—is also the most common.

This doesn’t diminish their value, but the fact is, 2 million+ blog posts get published each day.

This makes it hard for your posts to stand out of the crowd when you’re sharing them online.

Enter video content!

First, video content stands out more.

There’s less of it, especially on a professional platform like LinkedIn—so people inherently pay more attention when they see it.

Second, video content is a lot faster to produce than, say, a blog post or a lead magnet.

All you’ve got to do is jot down your notes, then perform in front of the camera, and make a few edits if necessary.

Voilà! You’ve got a video.

Third, LinkedIn is actively trying to expand its on-platform video viewership—and it will reward you for creating more content.

Specifically, uploading videos through the LinkedIn app (not the website) will make the service show them to 5x more people at no extra cost.

That’s a tremendous difference, especially when you consider that video is the closest thing you have to in-person sales.

Here’s another way to look at it…

Imagine you’re delivering an in-person pitch to a live audience

Now imagine LinkedIn is literally putting “bums in seats” by bringing 4 more viewers for every single one already there.

Well, that’s exactly what happens when you upload content through the LinkedIn app.

Personally, I’m sharing videos 4-5x a week on LinkedIn—and this very blog post is based on one of those videos.

So if you want to grow your brand quickly, I advise you do the same.

Make videos often and leverage LinkedIn to drive crowds of people to them.

This will build your reach, brand trust, and help you make some instant sales, too.

Just don’t forget to…

Most social platforms serve the same audience.

This means that you can serve the same content across most of your channels without a second thought.

In fact, this is the reason apps like Buffer and Hootsuite came about: to help you cross-post content across different platforms.

But here’s the problem.

LinkedIn isn’t like ANY of the above social platforms!

The same kind of messages that perform exceedingly well there—social updates, inspirational posts, upbeat videos—do not work on LinkedIn.

So what does this mean?

First, consider making completely-differentiated LinkedIn content.

Focus on providing value in short bursts, instead of pumping exposure with frequent messages.

Second, filter your LinkedIn content as much as you can.

Skip all the light n’ fluffy, feel-good stuff you use to fill up your followers’ timelines on Facebook.

Think “meat,” not “broth.”

Again: the person reading your message may be a C-Level exec, a busy entrepreneur, or a top-flight consultant.

So level with them with your very best content, instead of trying to sell to them as you would to a regular consumer.

Last of all, let’s talk about the things you should NEVER do on LinkedIn in my bonus 5th step…

I can’t say it enough: LinkedIn is a social network for professionals.

Because of its nature, LinkedIn gets a lot less user-generated content than Facebook, Instagram, Pinterest, etc.

Also because of its nature, LinkedIn is a lot more likely to attract users who are less likely to be patient with your mistakes and faux-pas.

This means you should know (and avoid) the don’ts of LinkedIn marketing:

  • Being too social. Having manners is excellent. However, don’t mistake small talk and politeness for an earnest desire to socialize. Always be 100% clear about what you want from people, and what’s in it for them.
  • Being too frivolous. VPs don’t put up photos of what they did at Sue’s birthday party from last weekend—and neither should you. Skip the beach shots, the social photos, and the “radical” job titles (e.g., “Chief Customer Excellence Radiant Sunflower Unicorn Evangelist”). If you’re making videos, skip the Snapchat filters.
  • Being too light on value. Like I said in a previous post,  LinkedIn isn’t where people go to find inspiration and positivity. It’s where they go to find value. If you don’t provide any in your videos—i.e., if you’re just making videos to make videos—you won’t get results.

And those are the don’ts you should always avoid on LinkedIn.

Just remember: rules are made to be broken.

If a potential client wants to talk about their kids, then by all means, talk about their darn kids and don’t worry about being too social!

Now let’s recap the 5 lessons I covered in this blog post (and the linked video):

  1. Professionalize your banner
  2. Position yourself as an authority
  3. Publish video content
  4. Differentiate your posts
  5. Remember the 3 LinkedIn “Don’ts”

Of course, LinkedIn is a lot more complex than just these 5 tips.

LinkedIn is the source of 80% of all online B2B leads

…and a staggering number of B2C leads too.

Which is a huge opportunity, but things can get pretty competitive out there, especially if you’ve just started recruiting with social media.

So if you want to take full advantage of that 5x video viewership and get your cut of these hot, B2B prospects, you’ve got to know your way around the platform beyond just the 5 tips shared above.

One trick is to “snoop around” my LinkedIn profile, as well as the profiles of other big names in your specific niche, because If you implement what successful marketers actually DO (and not just preach), and use their ideas and tactics ethically, you’ll do well.

There’s also a simpler option.

You can click this link right now to get access to my brand new course, the LinkedIn Recruiting Playbook.

The course is a full 3 hours long and it covers everything I know about LinkedIn, including how I generated over $70k in income in just the past two months alone, exclusively using LinkedIn prospecting and recruiting strategies.

Plus I personally address all viewers’ questions, so you can be confident you won’t have any flagrant knowledge gaps.

To learn more, get all the details and see how you can immediately access this special event.

So what’re you waiting for?

Click below to learn the 4 Steps to Turn LinkedIn into Your Personal Sales & Recruiting Machine

Article Credit: Gloria MacDonald, Creator of the LinkedIn Recruiting Playbook

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The Six Most-Effective Targeting Methods to Use on Facebook Right Now http://markbustamonte.com/facebook-traffic/the-six-most-effective-targeting-methods-to-use-on-facebook-right-now/?utm_source=rss&utm_medium=rss&utm_campaign=the-six-most-effective-targeting-methods-to-use-on-facebook-right-now http://markbustamonte.com/facebook-traffic/the-six-most-effective-targeting-methods-to-use-on-facebook-right-now/#respond Sun, 21 Oct 2018 00:42:11 +0000 http://markbustamonte.com/?p=65 Targeting is one of the primary factors which cause your Facebook ads to succeed or fail. Now, it goes without saying that the quality of your ad has a huge impact. You must have a compelling headline, image, and description to catch your potential prospects’ attention as they’re scrolling through their busy News Feed. But […]

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Targeting is one of the primary factors which cause your Facebook ads to succeed or fail.

Now, it goes without saying that the quality of your ad has a huge impact.

You must have a compelling headline, image, and description to catch your potential prospects’ attention as they’re scrolling through their busy News Feed.

But think about this…

You can have a PERFECTLY crafted ad, but it’s not gonna work if you target the WRONG people.

Makes sense, right?

There’s got to be a strong message-to-market match for an ad to be effective.

So to help you find the most responsive audience, I’m going to go through and detail what I’ve found to be the most effective targeting methods to use on Facebook right now.

Note: a few of these tips only apply if you have your own website or blog, because you can only use the retargeting feature if you’ve installed a Facebook Pixel on a site you actually own.

(And as an aside, if you’re a member of the Elite Marketing Pro community, we provide detailed instructions for using the Facebook Pixel on your site).

And as a further consideration, also remember this…

Targeting is always a balance of quantity vs. quality

Here’s the “big picture”:

The further someone gets into your funnel, the more likely they are to perform a particular action (such as opting-in or buying).

But at the same time, the further they go down the funnel, the fewer people you have to retarget and the smaller the custom audience in question.

Obviously, more people visit your home page than your thank you page, for instance.

So you have to pick and choose wisely who you want to target and with what offers.

But, for most people, I would say to always target…

Retargeting is are ads served based on a particular action (like visiting your site).

This is powerful because you’re creating multiple touchpoints and getting people more familiar with you, your brand, and who you are.

This dramatically helps facilitate the buying process, because when someone is seeing your ad over and over in their News Feed, they’re more and more likely to trust you when marketing on the internet.

Thus…

You want to make sure you retarget everybody that’s visited your website

You could retarget them with a generic offer, such as our 10-day online recruiting bootcamp, or to a specific piece of content.

It’s also a good idea to retarget your leads, which you can do by uploading contacts directly from your EMP back office or from your email marketing service (like AWeber).

Then you could do a separate campaign advertising just to those leads, pointing them towards a front-end product like Attraction Marketing Formula, for instance.

This will be a smaller audience, but they’re going to be highly-qualified, as they’ve already signed for your list.

Next, you should target…

Let’s say you have a list of people who registered to attend your webinar.

Oh, and by the way, everyone should be doing webinars!

I know lots of people are afraid to host their own, but they’re solid money makers.

So you should get out of your way and get started already!

Then, once you have a list of webinar registrants, you can upload that list to custom audiences, and then retarget those people with whatever you were selling on your webinar.

Basically, they already registered, so you might as well go straight for the sale.

This is a very powerful way of retargeting, so don’t neglect this opportunity.

You can also target…

If you’re creating content on your site, you can use the custom audience feature in your Facebook Ads Manager to target people who’ve visited a particular page or post.

So say you wrote a blog post promoting Attraction Marketing Formula.

Once someone visits your post, you can retarget those people with an offer for AMF, so they are reminded of it again (and again).

This is very specific and very effective, because they already visited your webpage, but maybe they didn’t check out the banner for AMF at the time and need a little reminder.

You can use this same process with any offer.

Now, a great audience to target is your…

Now, if you only have 100 fans, you’re probably not going to be able to target many people.

But if you’ve got thousands of fans, then go ahead and target those.

Then create a custom audience of all the people that actually engaged with your page.

If you’re running a blog post, for example, a lot of people probably liked your post, but they didn’t all necessarily like your Facebook page as well.

However, those people still engaged with your page, because they engaged with the blog post you promoted.

So you can take that a step further and create a custom audience of not just the people that liked your post, but everyone that engaged with the page as well.

These are some of the best audiences.

Not just when it comes to targeting those who have engaged with your fan page, but also for creating a lookalike audiences too.

You should also target people who have directly contacted your page…

This audience includes all the people that have reached out and messaged you too.

Now, if you’re using Facebook Messenger ads, this is extremely helpful.

You can create an ad that sends out a message to everybody that’s previously messaged your page, as long as they haven’t opted-out yet.

Obviously, if somebody messages you and they decide they don’t want to hear from you anymore, they have the ability to opt-out and not receive anymore of your messages (just like when someone unsubscribes from your email list), which prevents marketers from continuously spamming their prospects.

So you don’t want to overuse this.

If you did this once a week, that wouldn’t be too bad, but it’s definitely not something to do multiple times a day, or really even once a day.

However, if you’ve got a special event, such as you’re running a webinar, I would definitely use a Messenger ad for that…

“The webinar is starting!”

Just make sure you use these sparingly.

When people are used to getting messages from friends, family, and now all of a sudden they start getting them from marketers they think…

“Whoa! What’s going on with this right now?”

It catches them off base because it’s still new.

So use this sparingly for sure.

It’s a very warm audience, because you’ve already interacted with them through Messenger.

Then last but not least, target your (this is huge)…

Honestly, if you’re not doing videos on Facebook, I feel bad for you.

Seriously.

There will come a day when image ads just won’t work anymore ─especially when marketing on the internet.

This is my prediction…

If you are not doing video, there will come a day when you are not able to even advertise on Facebook anymore.

So I would start practicing right now.

Everybody sucks when they first start doing video, but you’ve got to get used to it.

If you want to build a brand, and you want to do it on Facebook, you’re going to have to do video.

You’re going to have to do Facebook Lives and you’re going to have to do Facebook video ads.

That’s my little rant.

Now, what you’re able to do is…

Target people who’ve already watched your videos

Facebook automatically creates an audience in your back office of everybody that’s seen at least three seconds of your video.

Then you can go into your custom audiences and create an audience based off of how much time they watched, or the percentage of your video they watched.

So let’s say three seconds, for example.

They looked at it and thought…

“Eh. It’s not for me.”

And gone.

Compare a three-second ad viewer versus someone who watched 75% of your video.

The people on the 75% list are going to be a lot more interested in what you were doing.

People who watched 75% of a particular video are really engaged

But people that watch just three seconds—not so much.

Some of them probably watched it by mistake and then left right away.

Now take this a step further.

Say you’ve got a video with a large number of views, create a custom audience of people that watched 75% and then create a lookalike audience.

While that audience will be small, a couple thousand maybe, Facebook’s able to create a lookalike audience based off that 75%, who are really engaged.

Facebook’s lookalike audience feature works pretty well if you’ve got at least a couple thousand video views in the 75% range.

Where I see it not working as well is in the three-second range, because it could contain people who saw your video by mistake, or left after about 10 seconds because they weren’t interested.

So when Facebook creates a lookalike audience based off that, it’s obviously not going to be as engaged as the group that watched 75% of your video.

This is super powerful and basically…

Video—you have to do it!

So there you have it, my top targeting tips.

Retargeting is something I’d prioritize implementing (if you haven’t already) ASAP, because…

Custom audiences and lookalike audiences are a gold mine!

It’s the future of Facebook advertising, no question.

And they’re only going to get better.

So don’t delay.

And now that you know the best audiences to target (and retarget), I recommend taking us up on an over-the-shoulder tour of…

Our highest-converting ads and campaigns!

After all, targeting your audience is only one side of the equation.

Now you need to deliver effective ads using proven techniques.

And we’ve put together a point-for-point tutorial revealing our exact process in this 100% FREE traffic workshop, which is hosted by none other than Tim Erway, the CEO and co-founder here at Elite Marketing Pro.

Simply pick a time and register right here.

You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

In fact…

You’ll see how this exact formula to turned a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

Hint: building relationships is a big piece of the puzzle.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.

Article Credit:

Matt Baran
Director of Customer Acquisition
Elite Marketing Pro

The post The Six Most-Effective Targeting Methods to Use on Facebook Right Now appeared first on markbustamonte.com.

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