In this article Andrew Draughon Director of Content for Elite Marketing Pro talks about how you can Supercharge Your Sales Through Smarter Storytelling.
Stop me if you’ve heard this one before…
“Facts tell; stories sell.”
Rolls right off the tongue, doesn’t it?
It’s true, though.
That said, there’s a problem with the implied “but” in “Facts tell, but stories sell,” as it implies a negation of the importance of facts when it comes to persuasion.